Ipsos Makes a Smart Investment in its Financial Services Team

New York, NY - Ipsos Loyalty intends to cash in on three decades of research excellence and experience. Thomas Gallagher, a highly accomplished researcher, has joined the company's loyalty research speciality as Vice President in the financial services practice.

"The financial services sector can be complex and challenging to comprehend, and just as difficult is gaining a full understanding of what consumers expect from their providers. But with Thomas Gallagher's extensive experience and knowledge in understanding consumer behavior, we believe that Ipsos Loyalty will be better positioned to help our financial service clients gain deeper insights into what makes their consumers tick," says Jeff Repace, Senior Vice President with Ipsos Loyalty's U.S. Financial Services team.

Prior to Ipsos, Gallagher was President and Co-Founder of Gallagher-Lee Research, a consulting business specializing in brand tracking, brand equity, and other strategic research applications. In a decade's long consulting practice, Gallagher worked on research projects for a number of major clients, including Procter & Gamble, Pfizer, Johnson & Johnson, Quaker, Pepsico, Home Depot, MasterCard, Viacom, and Virgin Mobile.

Prior to that, Gallagher was Executive Vice President with NFO Worldwide (formerly Ross-Cooper-Lund), responsible for advertising and brand tracking systems, and was Vice President with Simmons Market Research Bureau.

"Being the third largest research company in the world means that Ipsos has global capabilities that are virtually unsurpassed, but what is truly attractive about this company is that it isn't the size that is the focus, it is the client and their need to better understand their consumers," says Gallagher of his new role. "I'm looking forward to the challenges ahead and working with an exceptional team of top notch researchers."

Thomas Gallagher is a graduate of Lehigh University with a B.S. in Marketing and General Management. He will be based in Ipsos' office in Parsippany, NJ.

For more information on this news release, please contact:

Elen Alexov Director, Marketing Services Ipsos North America 778.373.5136 [email protected]

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. In October 2011 Ipsos completed the acquisition of Synovate. The combination forms the world's third largest market research company. With offices in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of e1,363 billion ($1.897 billion U.S.) in 2011.

Visit www.ipsos.com to learn more about Ipsos offerings and capabilities.