2026 Ipsos Super Bowl Post-Game Show: Ads Edition!

While most Super Bowl ad rankings focus on simple “likability,” we go beyond the surface to reveal which ads actually drove results in an $8 million-per-slot market where half of brands are forgotten by morning. Join our live show to see which brands were able to meet their business objectives and set the creative gold standard for the year ahead.

Mark Ritson Founder, MiniMBA	Lola Bakare Owner, be/co and Author of "Responsible Marketing"	Fergus O'Carroll Founder and Host, On Strategy Showcase	Christine Guilfoyle President, ANA Inclusive Marketing
Pedr Howard President, Ipsos U.S. Creative Excellence	Kate Hensler VP, Ipsos U.S. Creative Excellence	Keenan Montgomery Director, Ipsos U.S. Creative Excellence

Why tune in?

• Actionable Creative Intelligence: Discover which ads truly resonated with audiences and – more importantly – why they worked, uncovering universal insights that apply to every campaign you run this year.
• Fresh Industry Perspectives: Get unfiltered takes and expert analysis from top industry voices on the advertising trends that actually matter for your brand.
• Behind-the-Lens Access: Hear the “how it happened” stories directly from the brands and agencies behind the Big Game spots to learn how they prepared for advertising’s biggest night & what they learned along the journey.

Register Today

Registering will also ensure you receive a direct link to the recording once published, and notification of future events or Ipsos thought leadership on this topic.

Super Bowl Ads Preview: 5 creative trends that could create a viral winner