The Future of AI-Powered Consumer Understanding

View our on-demand webinar to learn how recent advances in AI can facilitate deeper consumer understanding.

The author(s)

  • Michael Gross Senior Vice President, US, Ipsos Science Center
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While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties. Specifically, the ‘expert middleman’ who can influence your consumer’s decisions and behavior.

View our on demand webinar to hear how recent advances in AI can facilitate a deeper understanding of decision dynamics through microsimulation. Leveraging agent-based modeling techniques can help identify key influences on consumer decisions and allow companies and brands develop strategies to better target their efforts to produce positive outcomes. Michael discusses a number of potential applications including a case study in Healthcare decision making.

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The author(s)

  • Michael Gross Senior Vice President, US, Ipsos Science Center

Consumer & Shopper