In this podcast interview with Ipsos’ Emmanuel Probst, Author of Brand Hacks, we learn more about the insights shared in his book. Featuring powerful theory with practical and accessible tips for marketers, this book is a must-read for professionals responsible for delivering business success.
Brand Hacks provides case studies and simple brand hacks to create and grow brands that deliver meaning even with a limited budget.
For more about Brand Hacks, please read this interview with The Marketing Journal.
Or, read Emmanuel’s latest article in Branding Strategy Insider, Integrating Brand Strategy and Positive Psychology.