Innovation Testing in Real Time

You need to be more relevant now, than ever before. The crises under way in the U.S. – Covid, racial injustice, economic downturn, political uncertainty – have propelled massive changes in consumer behavior and the need for brands to rapidly redraw their innovation pipeline. Faster innovation cycles and the race to market call for robust and validated tools to accurately predict the potentials of your innovation to create behavioral change among consumers, and at the same time offer marketers the flexibility to launch a consumer test any time, any where with results available within hours.

Revisit our on demand webinar as we demonstrate Ipsos’ newest digital innovation testing solution, InnoTest. Founded on behavioral science, InnoTest was built to better mimic consumers decision making processes while leveraging our nearly 40 years’ experience in identifying winning innovation. Coupled with Ipsos’ Digital platform, InnoTest is also agile and affordable, empowering you to quickly launch products that truly attract the attention, hearts and minds of today’s consumers.

During this session we provided a live demo and case studies illustrating the power of InnoTest, including its newest capabilities featured on the Digital platform and success stories of how the lack of compromise between agility and rigor have enabled Game Changing innovation for a number of users. To request an InnoTest demo for you and your team, simply contact us today. Or, revisit our Ipsos.Digital demo here.