The Role of Research & Insights During the Pandemic

Revisit our broadcast now to hear more about the role research and insights will play in driving brands to recover and rebound out of the crisis stronger.

The author(s)

  • Alexandre Guerin President, US
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The Covid-19 crisis is unprecedented in the way that we have never recorded such a profound and rapid shift in consumer behaviors and attitudes. As we enter month two of the pandemic in the U.S., and with no clear end in sight, the question of how market research can help businesses navigate the crisis, stay close to their customers and successfully prepare for the rebound is becoming more and more critical to all companies and industry sectors.

Revisit our broadcast now to hear more about the role research and insights will play in driving brands to recover and rebound out of the crisis stronger.

The author(s)

  • Alexandre Guerin President, US

Consumer & Shopper