The Future of Fintech: Five Key Themes

We identify trends to watch for and illustrate where we see the paths of fintechs, banks, investment firms, insurers, and big tech heading and potentially converging.

The author(s)

  • Sanjay Ponnaiya Senior Vice President, US
  • Christopher Palmer Account Manager, Ipsos Insight US
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The new fintech landscape, coupled with continued innovation and evolving consumer expectations, presents a number of significant opportunities as well as particular challenges for product developers and marketers at firms of all sizes. In this paper, we provide a deep dive into five key themes that we expect to impact the world of FinTech in 2021, and potentially beyond, based on our analysis of consumer insights data and recent market trends:

  1. Digitization gets sticky
  2. Money in a pinch
  3. Rebundling the fintech offer
  4. Educate, don’t gamify
  5. From Esg to ESG

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The author(s)

  • Sanjay Ponnaiya Senior Vice President, US
  • Christopher Palmer Account Manager, Ipsos Insight US

Consumer & Shopper