The Future of Beauty: Thriving Across the Consumer Decision Journey

View our on-demand webinar to hear highlights from exclusive research exploring the beauty buying behavior across the consumer decision journey.

The author(s)

  • Ivana Sinclair Senior Vice President, US
  • Alison Chaltas Global President, US, Market Strategy & Understanding - Research
  • Emily Sobol Vice President, US, Social Intelligence Analytics
  • Joseph Deveny Senior Vice President & Leader, US, Innovation
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The Beauty industry is now more fragmented and disrupted than ever in history. Beauty companies are challenged to stay ahead and lead the trends, as well to best predict whether or not they’ve developed the next biggest innovation. And to do so, in an environment where near constant technological advances significantly transform beauty shopping rituals. So, how do companies successfully reinvent their go-to-market strategies to future-proof their business and drive conversion?

View our on demand webinar featuring insights you need to know about the future of beauty buying behavior across the consumer decision journey, and how companies can best plan for business growth in this disrupted phygital shopper environment.

Also, be sure to download a copy of our beauty report.

The author(s)

  • Ivana Sinclair Senior Vice President, US
  • Alison Chaltas Global President, US, Market Strategy & Understanding - Research
  • Emily Sobol Vice President, US, Social Intelligence Analytics
  • Joseph Deveny Senior Vice President & Leader, US, Innovation

Consumer & Shopper