Can You Change Your Innovation's Destiny

"Nature vs. Nurture" is a debate typically held among psychologists, where one side argues that genetic predisposition (nature) plays a greater role in human personality development and the other side argues that the environment (nurture) has more influence.

For example, people who believe that nature is more important would argue that a great violinist has a natural talent while those who believe nurture is more important would argue that the violinist had a great teacher and was raised in an environment that stressed "practice makes perfect."

The nature vs. nurture debate also comes into play in innovation. Specifically, can skillful marketing be leveraged to nurture an innovation to success, or will the core idea behind the innovation - in essence, the nature of the innovation -determine its destiny? In other words, does nature or nurture drive an innovation's destiny?

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