Ethnography: An Unfiltered View of Reality

What is, and what isn’t ethnographic research? In fact, there’s more confusion out there than you would expect.

Ethnography: An Unfiltered View of Reality

The author(s)

  • Amy Puterbaugh Senior Vice President, US, Ipsos UU
  • Liza Walworth Vice President, US, Ethnography Center of Excellence, Ipsos UU
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Ethnographic fieldwork follows eight important tenets, and is being used in some very exciting ways. Read our detailed paper for more about using ethnographic research to collect deep human truth.

The author(s)

  • Amy Puterbaugh Senior Vice President, US, Ipsos UU
  • Liza Walworth Vice President, US, Ethnography Center of Excellence, Ipsos UU

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