Improving In-Store Conversion Through Behavioral Science

Discover the competitive importance of combining traditional research techniques with the science of how shoppers make decisions to dramatically improve in-store results.

The author(s)

  • Mark Berry Executive Vice President – Retail & Shopper Insights Practice, Ipsos US
  • Greg Gwiasda, Ph.D. Vice President and Behavioral Scientist, NA, Behavioral Science Center
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View our on demand webinar featuring Ipsos behavioral science and shopper research experts discussing how research innovations are reinventing in-store research, and leading to sustainable in-store performance gains and competitive advantage.

Ipsos is the leader in development of applied behavioral science as a way to understand how people make decisions. We’ve created two industry think tanks with Yale and Duke universities, and built our own behavioral science consulting centers around the world. More and more marketers are relying on behavioral science as a trusted technique to uncover the non-conscious influences that govern much of our behavior as consumers and shoppers. Simply put, it is at the forefront of a new breed of research that combines traditional techniques with the science of how shoppers make decisions, and its revolutionizing how retailers and manufacturers improve their performance. It goes to the heart of winning important in-store customer moments to create next generation strategies that dramatically improve results.

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The author(s)

  • Mark Berry Executive Vice President – Retail & Shopper Insights Practice, Ipsos US
  • Greg Gwiasda, Ph.D. Vice President and Behavioral Scientist, NA, Behavioral Science Center

Consumer & Shopper