ANA: The Trust Advantage

In an era of AI-fueled skepticism, data anxiety, and endless choice, trust isn’t a tagline - it's the result of thousands of touchpoints and micro-moments: how you show up in a feed, how your app functions, how you use customer data, and how your brand's actions match up with its language. Marketers understand the importance of building a consistent brand experience that earns consumer trust, but the reality is hard to orchestrate. Join Ipsos for a series of ANA sessions to hear more about driving growth and building trust with robust strategies, insights, and frameworks.

AI is accelerating everything, from the speed of your decisions to the risk of getting them wrong. For your customers, this new landscape is a minefield; they are surrounded by more data and disinformation than ever, and they are often unsure who to trust. Building that trust and reputational resilience starts with understanding what's expected of you—the cultural context, evolving customer and key stakeholder perceptions, and where things are headed next. Featuring Ipsos experts, this session will provide the critical public insights and strategic frameworks you need to navigate this complex terrain. They’ll explore the significant risks that both action—and inaction—on AI hold for your brand and discuss what this new reality means for the future of advertising.

Speakers:

• Matt Carmichael, SVP, Consumer Trends and Thought Leadership; Editor, What the Future Ipsos
• Lisa Zielinski, SVP, Creative Excellence Ipsos

To join us, simply click here.