Power Up Your Data by Bridging Language in Social Media

Despite growing cynicism of survey research and its ability to give accurate information, this paper provides evidence that what people report from surveys can be accurate. But more importantly, connecting data from two sources, including unstructured text data, provides greater contextualization of the results.

Power Up Your Data by Bridging Language in Social Media

The author(s)

  • Colin Ho Senior Vice President, US, Ipsos Marketing
  • Wendy Hunt Strategic Facilitator, US, Ipsos UU
  • Claudia Meillat International Director, Ipsos Connect
Get in touch

Political leaders have long known that a common language unifies a country. A language facilitates the exchange of ideas, values and commerce. When people speak different languages, cultural and political differences are accentuated, and connections are not formed.

The author(s)

  • Colin Ho Senior Vice President, US, Ipsos Marketing
  • Wendy Hunt Strategic Facilitator, US, Ipsos UU
  • Claudia Meillat International Director, Ipsos Connect

Consumer & Shopper