ResearchLive, November 18, 2016 — In this article by Ipsos' Douwe Rademaker, we discover why understanding how your customers make choices is the first step to achieving growth.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviours are changing as consumers balance value, confidence, and spending priorities.
![[WEBINAR] TOAST 2026: Under Pressure - Fewer, Fragmented, Fought-For](/sites/default/files/styles/list_item_image/public/ct/event/2026-07/thumbnail-templates_1_0.png?itok=MxL-wPJW)
