WTF Cannabis: The Birth of a New Category

Discover lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.

The author(s)

  • Michael Rodenburgh Executive Vice President, Canada
  • Jessica Schneider President, US, Innovation
Get in touch

New industries don’t pop up very often. With a quickly changing regulatory landscape and multi-billion dollar acquisitions taking place, the cannabis industry is poised to take advantage of pent-up demand and scale rapidly. New products featuring cannabis derivatives like CBD are already springing up across a wide range of categories from food and beverage, beauty, and pet care to cannabis companies themselves. As Blackberry and Nokia learned, being first or being well-established doesn’t always equate to long-term success.

View our on demand webinar featuring lessons companies and brands entering the cannabis and CBD space can learn about innovation and product testing from more established industries.

As a bonus, please download exclusive data from our What the Future report about demand, needed consumer education and how to overcome barriers and stigmas associated with these cannabinoid products.

Download

The author(s)

  • Michael Rodenburgh Executive Vice President, Canada
  • Jessica Schneider President, US, Innovation

Consumer & Shopper