Are EV Owners Charged Up about Quality?

Listen in to hear research exploring automotive quality perceptions in electric vehicles.

The author(s)

  • Frank Forkin President, Ipsos Automotive
  • Jacob George Leader, U.S. Automotive Quality Practice
  • Kacey Muccino Vice President, Ipsos
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As electric vehicles are preparing to dominate the automotive industry and the buzz around them is already doing so, do customers still consider quality to be a main factor when purchasing a vehicle? Do things like technology, design, range, etc. carry more weight? Furthermore, what are the most common quality issues experienced by electric vehicle owners and how do these differ from the problems seen in ICE vehicles?

To find out the answers to these questions (and more!), listen in as Ipsos’ US Quality Automotive Practice Lead, Jacob George, and the quality team share their thoughts on what quality means in the automotive world today compared to twenty years ago, and in particular, what role it plays for electric vehicles. In addition, we share findings from our recent Tesla product quality study, discuss do’s and don’ts of designing new EV features like regenerative braking. From there, we are joined by guest panelists from Volkswagen, Honda, and other industry leading brands sharing their thoughts about quality, electric vehicles and how both have impacted their organizations. 

The author(s)

  • Frank Forkin President, Ipsos Automotive
  • Jacob George Leader, U.S. Automotive Quality Practice
  • Kacey Muccino Vice President, Ipsos

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