The Customer Experience Conundrum

With "they" recognized as the word of the year for 2019, should "customer experience" top the list in 2020?

The author(s)

  • Vishal Chawla Senior Vice President, Analytics, Ipsos US
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Today, customers live in a world where they want 24/7 access for convenience, reliable and fast service or product and knowledgeable and empowered employee to solve their issues right away. So what does this mean?

Read this article to learn why customer experience is taking precedence over product and price as the brand differentiator.

 

The author(s)

  • Vishal Chawla Senior Vice President, Analytics, Ipsos US

Customer Experience