The Customer Experience Conundrum
With "they" recognized as the word of the year for 2019, should "customer experience" top the list in 2020?
Today, customers live in a world where they want 24/7 access for convenience, reliable and fast service or product and knowledgeable and empowered employee to solve their issues right away. So what does this mean?
Read this article to learn why customer experience is taking precedence over product and price as the brand differentiator.