Brand Awareness

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.

Ipsos Understanding Society poll finds that despite a majority saying business shouldn’t get involved, most let values affect purchasing decisions

Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.

As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.

America is in the midst of two significant crises – the coronavirus pandemic and the protest against racial injustice – both of which have demonstrated that there is a marked difference between an important message and an impactful message for your business/brand. Does your brand have a responsibility in the face of these challenges? Yes.

View our on demand webinar featuring new data and evolving trends in the American family’s media experience.

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

There’s more value stored in your brand’s corporate reputation than you may know.

Join Ipsos’ Corporate Reputation experts for a complimentary webinar