Looking Ahead to the 2021 Holiday Shopping Season

Listen in for insights into how shoppers are adapting to the evolving post-pandemic retail landscape, and how they are planning ahead for Black Friday and beyond.

The author(s)

  • Danielle Edwards EVP, Ipsos Online Communities, NA
  • Henry Solorzano Vice President, US, Ipsos Online Communities
Get in touch

What will the first post-COVID holiday shopping season look like? Will people brave the holiday crowds? What will they want to buy? With all the disruption of 2020, one thing is clear – consumers have more choices and expect more from retailers than ever before.

Listen in to hear new research insights from our Ipsos U.S. syndicated online community to provide a glimpse into how shoppers are adapting to the evolving post-pandemic retail landscape today, and how they are planning ahead for Black Friday and beyond.

Topics included during this recorded webinar cover:

  • How the retail mix has changed from the consumer perspective, and what people expect from today’s shopping experience in-store and online
  • How this past year has impacted lifestyles, priorities and purchasing preferences, and implications for holiday spending
  • Key behavioral insights to help inform an omni-channel strategy that meets and exceeds changing consumer expectations

For more on this topic, please download our detailed papers:

  1. 2021 Holiday Shopping Expectations
  2. Hope for the Holidays

The author(s)

  • Danielle Edwards EVP, Ipsos Online Communities, NA
  • Henry Solorzano Vice President, US, Ipsos Online Communities

New Services