Hope for the Holidays

Consumers are looking forward to celebrating the holidays this year, but not at any cost. Set the right tone: download our latest paper for insights.

The author(s)

  • Wendy Wallner Senior Vice President, Client Officer
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities
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As winter holidays approach, businesses are wondering what is going to happen as the COVID Delta variant continues to hit hard—and how they should adapt. Retailers and other businesses need to set their holiday strategies – including advertising message – now to strike the right tone and support the types of celebrations consumers want.

In our latest paper, we share detailed Ipsos research examining different consumer demographics and which segments are most enthusiastic about the upcoming holidays. Discover more about how consumers are planning ahead to create a special holiday experience, their perspectives on gift-giving and seasonal activities such as baking. Spoiler alert: baking is back in vogue; one-quarter of consumers expect to do more of it than last year!

For more on this topic, please revisit our on demand webinar and holiday shopping POV.

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The author(s)

  • Wendy Wallner Senior Vice President, Client Officer
  • Lisa Yu Vice President, NA, Ipsos SMX-Communities

Consumer & Shopper