As winter holidays approach, businesses are wondering what is going to happen as the COVID Delta variant continues to hit hard—and how they should adapt. Retailers and other businesses need to set their holiday strategies – including advertising message – now to strike the right tone and support the types of celebrations consumers want.
In our latest paper, we share detailed Ipsos research examining different consumer demographics and which segments are most enthusiastic about the upcoming holidays. Discover more about how consumers are planning ahead to create a special holiday experience, their perspectives on gift-giving and seasonal activities such as baking. Spoiler alert: baking is back in vogue; one-quarter of consumers expect to do more of it than last year!
[WEBINAR] Are We Ready to Share Again?
Join us for a complimentary webinar as Ipsos’ Frank Forkin (President, Automotive Client Organization), John Kiser (SVP of Automotive & Mobility), and Mike VanNieuwkuyk (SVP of Automotive Advisory) share the latest findings from our 2021 Module 3 Mobility Navigator focused on Shared Mobility.