2020, A Year Filled with Promise?

Was 2019 good, bad, or meh? We explore public opinion on what was, and what 2020 is hoped to bring.

According to a recent Ipsos U.S. Omnibus survey, Americans are less optimistic about the year ahead, then they were at the start of 2019. On a personal level, most list the standard resolutions for change in 2020, but surprisingly “voting” placed fifth overall.

Download our latest Thought Starter, taking a detailed look back at how 2019 treated Americans, and how they feel about 2020. This valuable information allows marketers to optimize messaging on an infinite number of products and categories, or identify growth with potential product extensions.

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The author(s)

  • Paul Abbate
    Global Lead, Global Advisor, Public Affairs, US

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