Extending your brand beyond functional food

Americans increasingly view their diet as a way to act on personal and societal values, from health and wellness to sustainability and corporate responsibility. Laurel Ashbrook, EVP and Senior Client Officer moderators this session featuring Joseph DeVeny, U.S. leader for Ipsos’ Innovation practice, sharing findings from Ipsos’ social listening research. They are joined by dynamic panelists - Megan Fedie, Senior Manager of Consumer Insights with Beam Suntory and Priyanka Naik, self-taught Indian vegan and sustainable chef and TV personality - to further discuss shifting consumer priorities and how brands can innovate new products to meet those growing needs, along with the jobs we’ll hire food to do in the future.

This is just one of the many sessions held during the June 2022 Ipsos Food Summit. Access all of the session recordings here.