In less than a week, 7% of Americans now say they have a Threads account

Washington DC, July 11, 2023—New Ipsos polling, conducted between July 7-9 after the release of Threads, finds that 7% of Americans say they have a Threads account, less than a week after Meta released its new social media app. More (13%) say they are likely to try Threads in the next few weeks. Younger Americans are more likely to say they have a Threads account or are willing to try the new social platform in the next few weeks.

Detailed findings:
1. Less than a week after the release of Threads, 7% of Americans say they have a Threads account.

• That’s split between people who say they have a Threads account but don’t use it often (3%), those who use it from time to time (3%), and those who use it practically every day (1%).
• More people use (at least from time to time) YouTube (67%), Facebook (55%), Instagram (35%), TikTok (20%), Twitter (17%), WhatsApp (18%), and LinkedIn (17%) than Threads.
• However, Threads and Bluesky Social, another Twitter competitor, are at roughly equal usage rates (4% for Threads vs. 2% for Bluesky Social).
• Americans under 35 (5%) are more likely to say they have an account than people over 50 (1%).

2. Some are likely to try Threads over the next few weeks.

• More than one in ten Americans (13%) say they are likely to try Threads over the next few weeks.
• For Americans under 35, that number rises to just over one in five (22%), more than those ages 35-49 (14%), 50-64 (9%), and 65+ (4%).

About the Study

This Ipsos poll was conducted July 7-9, 2023, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,028 general population adults age 18 or older.

The margin of sampling error for this study is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.11 for all respondents.

In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The data for the total sample were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, and household income. The demographic benchmarks came from the 2022 March Supplement of the Current Population Survey (CPS).

• Gender (Male, Female) by Age (18–29, 30–44, 45–59 and 60+)
• Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Other, Non-Hispanic, Hispanic, 2+ Races, Non-Hispanic)
• Education (Less than High School, High School, Some College, Bachelor or higher)
• Census Region (Northeast, Midwest, South, West)
• Metropolitan status (Metro, non-Metro)
• Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
• Party ID (Democrat, Republican, Independent, Something else)

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

About Ipsos

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