LinkedIn Sales Solutions Deep Sales Study

Washington DC, February 27, 2024—LinkedIn Sales Solutions partnered with market research leader Ipsos to survey over 2,000 sellers and 500 buyers across 15 countries to better understand the value of the deep sales approach — B2B sales best practices — and what it takes to win in this modern era of B2B selling.

Sellers in the study who adopt the deep sales approach are nearly 2x more likely to beat their number versus shallow sellers.  However, only 18% of B2B sellers who were surveyed are deep sellers, or top performers, and nearly half are shallow sellers, or low performers.

Deep sellers surveyed also embrace AI and sale intelligence technologies.  In fact, 75% of B2B salespeople in the study who exceeded their quota used AI.

To learn about all the findings and how to supercharge your sales efforts, download the full report by clicking on the following link. Deep Sales: the B2B sales playbook to boost revenue in 2024

About Study

Research was conducted by Ipsos from August 11 to September 29, 2023, via a 15-minute device agnostic online survey across 15 countries. Ipsos recruited a sample of 2,187 B2B sellers and 508 buyers from various industries using a mix of B2B expert network and B2B panel samples. Survey development drew from existing Ipsos expertise as well as findings from LinkedIn research. The focus of the study was to define the “deep sales” concept, understand the current state of sales relationships and explore challenges faced by revenue generating professionals.

For more information on this news release, please contact:

Anette Bendzko
Executive Vice President & Senior Client Officer
Client Org, USA
[email protected]

Ken Kluch
Director
MSU, USA
[email protected]

About Ipsos

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing over 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 solutions are based on primary data from our surveys, social media monitoring, and qualitative or observational techniques.

Our tagline "Game Changers" sums up our ambition to help our 5,000 customers move confidently through a rapidly changing world.

Founded in France in 1975, Ipsos has been listed on the Euronext Paris since July 1, 1999. The company is part of the SBF 120 and Mid-60 indices and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com