March Madness continues its plateau
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: It’s March.
What we found: We’ve been asking about the NCAA March Madness college basketball tournaments for a few years, and not much has changed over that period. About half of folks don’t plan to watch any of it (compared to about 25% who sit out of the Super Bowl). A plurality plan to watch on TV (27%) or streaming (16%). More now plan to take part in a casual bracket challenge. And a consistent one in ten only pay attention to college basketball during the tournaments.
More insights from this wave of the Ipsos Consumer Tracker:
It's not easy to boycott, even if you want to
There's a negative trend in words we use to describe AI creations
Why do we worry so much about AI?
The Ipsos Care-o-Meter: What does America know about vs. what does America care about
