Most Authoritative Global Internet Usage Study Readies For Launch
The Face of the Web: 2003: The Definitive Update of the Internet's
Global Impact
New York, NY - The Face of the Web: 2003, a multi-country view
of how the Internet has evolved over the past four years and where it's
heading, will be released next month by Ipsos, the world's second largest
survey-based market research company.
"The Face of the Web continues to be an authoritative
study on global Internet trends and evolution," said Brian Cruikshank, leader
of the global research team and Senior Vice-President of Ipsos-
Insight, the company's flagship market research division in the U.S. "This
year marks the fourth wave of this exceptionally rich information. Ipsos goes
further than anyone else by mapping usage of Users, Triers and Intenders in
both nascent and developed markets around the world, giving marketers and
business leaders the most accurate identification of the Internet's current and
future activities."
Approximately 7,000 interviews will be conducted with adults in 13 key
markets of Brazil, Canada, China, France, Germany, India, Japan, Korea,
Mexico, Russia, South Africa, the United Kingdom and the United States.
More Than Who is Online
"Today, the Internet is no longer just a means to communicate information
using PCs," says Brian Cruikshank, "rather, the new convergent market has
brought exponential online penetration through a myriad of devices and
activities. The Face of the Web is an annual study that was founded on
our recognition of a need for more systematic research geared toward
focusing on the extent of evolving Internet technologies and activities around
the world. It's no longer just about if people are using the Internet. It's about
how they are using it and what they're using to access it."
The Face of the Web: 2003 will reveal:
- Who is on the Internet in the major markets around the world
- What these people are doing when they are browsing the Web
- How they are accessing the Internet
- Who is planning to go online in the next year
- Globally, more than two-thirds (68%) of Internet users reported having sent or received pictures or videos, demanding greater broadband capabilities
- Nearly two-thirds (62%) of Internet users had purchased a product or service online, up dramatically from 36% in 2000. Furthermore, one in four purchasers did not think about purchasing until they went online;
- More than a third (37%) of users around the world report having conducted an online financial transaction;
- 44% of Internet users report having downloaded a music file. Music downloading from the Internet is growing in nearly all markets with the exception of Urban India;
- More than a third (38%) of the global Internet population had played a video game online;
- In Japan, 1-in-5 Internet users already use wireless devices to send and receive email;
- Meanwhile, 97% of urban China is hooked to cable TV, and 80% have wireless mobile phone access;
- Digital camera, DVD player and PDA ownership around the world has doubled in the past two years.
- Equipment and technologies used to access the Internet
- Wired and wireless activities performed (i.e., graphic streaming, bill paying, etc.)
- Types of connectivity (i.e., broadband cable, DSL, dial-up modem, etc.)
- Extent of wireless Internet connectivity, types of wireless devices in use, future interest and intentions for adopting Internet-enabled wireless Internet technologies
- Trends in global Internet awareness, trial and usage within 13 key markets around the world
- Barriers to Internet usage, future plans to go online and implications of Internet growth.
- Emerging technologies such as Wi-Fi
