Most people say brands should create accessible digital experiences
A sizeable majority of Americans (75%) feel that it’s an important issue for brands to create digital experiences for people with disabilities, including 41% who say it’s very important, according to the Ipsos Consumer Tracker.
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.
Why we asked: According to one study, almost all (96%) of digital experiences don’t meet regulatory requirements for accessibility. Ipsos has partnered with CurbCutOS to launch an Accessible UX service to help companies meet the needs of their customers with disabilities. Also, this topic is important and not well understood, as only 36% say they are familiar with the issues people face which can include having enough color contrast to be able to read the content, being able to navigate by keyboard, clear button descriptions, text to describe images and more.
What we found: Despite the overall lack of understanding, a sizeable majority (75%) feel that it’s an important issue for brands to address including 41% who say it’s very important. Only 7% say it’s not at all important. Women, older Americans (55+) and Democrats over-indexed, but again, support was high across the board.
More insights from this wave of the Ipsos Consumer Tracker:
More younger people are hoarding cash; Dems are using coupons
One in four say they plan to set up a will soon
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
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