One in four say they plan to set up a will soon
One in four Americans say they will set up a will or a trust soon, according to new data from the Ipsos Consumer Tracker.
The Ipsos Consumer Tracker asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Why we asked about wills: Again, trying to get a bead on consumer attitudes and behaviors, we set up a bit of a catch-all question.
What we found: Most people plan to celebrate with friends and family in the next few months at home (85%), and traveling (62%). Likelihood falls off pretty steeply from there. Just one in three say they’re in the market for a new phone or accessories. Only one in ten are home shopping. One five (22%) say they will cut back on cable or satellite TV service and 13% say they will get rid of their landline phone. The National Center for Health Statistics estimates about 30% of US adults still have a landline. Who knew?
But one intriguing stat is that one in four say they will set up a will or a trust soon. Likelihood peaks in the 35- to 54-year-olds (31%). And good for them. It’s important to have a will, especially if you have young kids as that age bracket is likely to. This topic also seems to track with the people hoarding cash and preparing for emergencies earlier in this Dispatch. And it’s an interesting mindset to consider with our new Ipsos Global Trends including trends like “Nouveau Nihilism.”
More insights from this wave of the Ipsos Consumer Tracker:
More younger people are hoarding cash; Dems are using coupons
Most people say brands should create accessible digital experiences
The Ipsos Care-o-Meter: What does America know about vs. what does America care about?