News & Events

The state of the political parties

Where do the Republican and Democratic Parties stand in the eyes of the public? Below are five charts on how Americans feel about the Republican and Democratic parties.

Americans' views on the role of government are shifting

The number of Americans who think homeownership is part of the American Dream is high and getting higher, according to the Ipsos Consumer Tracker

Digging for Deeper Understanding of Innovation's Role in Qualitative Research

Ipsos Understanding UnLtd. Appoints Jill Wittman to Innovative New Role

Three New Product Success Factors You Should Measure, Control and Own

Which Custom Panel is Right for You: Branded Customer Community or Blind Specialty Panel?

Ipsos Research Fuels Winning Campaigns

New Qualitative/Quantitative Research Tool Helps Marketers Optimize Advertising Creative

Ipsos ASI's Next*Adlab Offers In-Depth Early Stage Insight on Ad Creative

Consumers Sacrifice New Products and Usual Brands During Economic Downturn

Recession Challenges Consumers to Change Spending Habits, Marketers to Get Creative

Hispanos en los Estados Unidos muestran aprobaciуn por el desempeсo del Presidente Obama en los primeros 100 dнas de su mandato

Los niveles de aprobaciуn entre los hispanos se encuentran mбs de 20 puntos por encima de la poblaciуn estadounidense en general

U.S. Hispanics Overwhelmingly Approve of President Obama's Performance Over His First 100 Days on the Job

Approval Rating among Hispanics Over 20 Points Higher than among the General U.S. Population