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News & Events

Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 24

    Jan 2025
    Polling

    The keys to Trump’s second term

    • 01.24.25
    The keys to Trump’s second term
  • 21

    Jan 2025
    Politics

    Reuters / Ipsos Trump Inauguration Survey

    • 01.21.25
    Trump's approval
  • 21

    Jan 2025
    Economy

    Americans are bracing for tariffs. Here’s what businesses need to know.

    • 01.21.25
    A majority of Americans (66%) still think tariffs will raise the cost of the goods they buy, according to new data from the Ipsos Consumer Tracker
  • 19

    Jan 2025
    Politics

    Majority of Americans support deporting immigrants who are in the U.S. illegally

    • 01.19.25
    "66% of Americans support deporting immigrants who are in the country illegally. "
  • 18

    Jan 2025
    Polling

    Heading into Trump’s second term, Americans are deeply divided

    • 01.18.25
    Heading into Trump’s second term, Americans are deeply divided
  • 18

    Jan 2025
    Sustainability

    More people want brands to stay out of political and social issues

    • 01.18.25
    Chart showing that more than half of Americans believe brands should be neutral on social issues
  • 18

    Jan 2025
    Work Life Balance

    Home, office or hybrid? How Americans want to work is slowly shifting

    • 01.18.25
    Chart showing that 55% of employed U.S. adults want to work from an office most of the time
  • 18

    Jan 2025
    Consumer Behavior

    New signs show Americans are worried about budgets

    • 01.18.25
    Chart showing that one in three Americans are cutting back on streaming services
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