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News & Events

Consumer Behavior

Younger Americans care more about brand, but not all categories are made the same

  • 06.08.26

Consumer Behavior

Amidst economic concern, U.S. consumers reshape food shopping habits

  • 06.08.26

June

  • 18

    Jan 2025
    Holidays

    Here's what Americans actually did during the holidays

    • 01.18.25
    Chart showing that 18 percent of people spent more on gifts than they planned to over the holidays
  • 18

    Jan 2025
    Consumer Behavior

    Americans think 2025 will be a pretty flat year

    • 01.18.25
    Chart showing that Americans predict their 2025 will be 6.8 out of 10, when asked to guess how good the year will be
  • 18

    Jan 2025
    Economy

    Americans are bracing for tariffs – here’s what they’re stocking up on

    • 01.18.25
    Chart showing that 26 percent of Americans plan to make electroncis purchases in anticipation of tariffs during the Trump administration
  • 17

    Jan 2025
    Polling

    Out with the old, in with the new

    • 01.17.25
    Out with the old, in with the new
  • 15

    Jan 2025
    Polling

    Many Americans are unsure if fluoride is being added to their water supply

    • 01.15.25
    Many Americans are unsure if fluoride is being added to their water supply
  • 15

    Jan 2025
    Polling

    Antisemitic attitudes are widespread globally

    • 01.15.25
    Antisemitic attitudes are widespread globally
  • 14

    Jan 2025
    Artificial Intelligence (AI)

    Google / Ipsos Multi-Country AI Survey 2025

    • 01.14.25
    google ipsos global AI survey for 2025
  • 13

    Jan 2025
    Polling

    Most Americans say U.S. can’t afford military action in Syria and Ukraine

    • 01.13.25
    Most Americans say U.S. can’t afford military action in Syria and Ukraine
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