The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
The July Reuters/Ipsos Core Political shows that Americans remain split on what is the most important issue facing the country today.
Our Indicators Suggest Not
Confidence is solidifying, but remains well below pre-pandemic levels
Biden continues to have an edge over Trump at the national level; Trump's approval rating is unchanged
The debate does not appear to have fundamentally altered the trajectory of the race, though Team Trump may be winning the information war if viral articles on Twitter are any indication.
FiveThirtyEight/Ipsos post debate survey finds Biden marginally stronger
Though a focus on the coronavirus continues to dominate the presidential race, questions of racial equality are another defining feature of 2020.