The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
But Nearly as Many Would Call It Playing Hard to Get
Americans Want more Responsibility from Developing Nations in Assisting their Own, but Drastically Overstate American Foreign Aid.
Updates to Brand Graph Digital and Live|Test Aim for Better Digital Advertising Research Solutions
Paul Wallace Joins Ipsos MediaCT's U.S. Team as Vice President
