The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
Consumer Confidence Declines As Expectations and Jobs Indices Continue to Fall
Five charts on how Americans feel about tariffs, trade, and China
Social media’s reaction to President Trump’s threat of substantial tariffs was almost universally negative, according to data from Ipsos Synthesio.
How uncertain are Americans? Very, according to the Ipsos Vibe Check.
Americans say they're paying more for streaming services —but still feel content with the content, according to the Ipsos Consumer Tracker.
How polarized are attitudes on public policy — and what does America think it is to be "woke" in 2025? The latest Ipsos Consumer Tracker has some answers.
Whether they use chatbots as an all-in-one information source or depend on AI-powered search engines, AI is already helping Americans make decisions.
Findings of a new Reuters/Ipsos poll on Americans' attitudes toward newly announced tariffs
