Learners Research Week

Ipsos is delighted to be hosting several Lightning Talks and Demos at this year’s Learners Research Week, a first-of-its-kind event with programs curated by top research leaders in our field.

Check out our line-up of topics and register today.

Are you attending Research Week in person? We’ll be there and would love to connect with you.

Please reach out to us to schedule a meet-up.


Using “Magic” to Explore the Future of AI

Tuesday, June 3, 2025
12:30pmPT/3:30pmET (Duration = 30 Minutes)

How do you study user experiences with AI that doesn't exist yet? 

In a world increasingly shaped by AI, predicting value adds and pitfalls early is more important than ever. 

Listen in as we explore the ways techniques like Wizard of Oz simulations, rapid prototyping, and anthropomorphic ideation can uncover those insights. Our expert, Christopher Walker examines the importance of identifying and preserving the meaningful work users still need (or want!) to own themselves and explore the evolving synergy between human and machine.


Small Choices, Big Barriers: Three Questions for Accessible UX Research

June 5, 2025
12pmPT/3pmET (Duration = 30 Minutes)

Inclusive research isn’t just about big decisions; it’s about the small ones we make every day, often without realizing it. From who we recruit to how we run sessions and present findings, seemingly minor choices can end up excluding participants, especially when it comes to accessibility. 

In this Lightning Talk featuring Ipsos’ Danielle Giffort and Allie Tollaksen, we share three practical questions researchers can use to surface those hidden patterns and make their work more intentional, reflective, and inclusive. Gain concrete ways to spot barriers and design studies that welcome a broader range of participants with disabilities.


Digital Wellness Research for App Creators

Thursday, June 5, 2025
12:30pmPT/3:30pmET (Duration = 30 Minutes)

Regulatory pressure placed on mobile app creators offer a unique opportunity to build trust & differentiation in a crowded marketplace. A recent Ipsos study revealed that 95% of users prioritize healthy app usage habits while emphasizing the crucial role that app creators are expected to play. The findings further highlight the impact of digital wellness considerations on willingness to download an app, app engagement and word of mouth/shares. 

With a deeper understanding of how mobile apps impact user wellbeing, companies can take action to reach new heights of digital sustainability. In this session, Ipsos’ Christo VanDerWalt illustrates how Ipsos Digital Wellness Audit (DWA) offers a structured approach to help create apps that better equip users to achieve their optimum state of health, personal fulfillment, and social satisfaction.


Unleash the Power of Human-Centric AI for Breakthrough Innovation

Friday, June 6, 2025
10amPT/1pmET (Duration = 60 Minutes)

In a world saturated with generic AI, are you ready to connect with consumers on a deeper level? At Ipsos, we understand that true innovation requires more than just algorithms. It demands a deep understanding of human experiences – the emotions, motivations, and irrationalities that drive our decisions.

Hear Ipsos' Adam Brown share a demo of INNOEXPLORER AI. This new approach for innovation development utilizes the best of traditional innovation techniques complimented by generative and predictive AI. It leverages...

  • Authentic Consumer Experiences: Move beyond generic AI training data. We leverage fresh, purposeful consumer data to fuel our AI's insights.
  • Global Innovation Knowledge: Benefit from over 45 years of innovation expertise, distilled into powerful, engineered AI prompts.
  • Ipsos' Vast Databases: Our AI learns from the successes and failures of over 150,000 innovations, giving you an unparalleled competitive edge.


 

Peter Mackey
EVP, UX 
[email protected]

Jacqueline Hull
SVP, UX 
[email protected]

Christo Van Der Walt
VP, Innovation 
[email protected]

Manish Mehta
SVP, Innovation 
[email protected]

Elizabeth Smyth
VP, UX 
[email protected]

Nadiya Kravets
VP, UX 
[email protected]

Kat McEachern
VP, UX 
[email protected]

  

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