Learners Research Week

Ipsos is excited to be taking part in the Learners’ Research Week, home to the largest UX Research community in the world.

At Learners, the concept is simple: the best teachers are the ones doing the work every day. That’s why they bring together the brightest minds in research, design, and product to share real, earned insights—without barriers, paywalls, or fluff. Join Ipsos experts for strategic UX insights, in San Francisco or online! Be sure to also stop by our booth to connect directly with our experts.

See below to sign up for our bonus Research Week Lightning Talks. And if you can't attend live, register to receive a link to the recording.

From Static Segments to Living Systems: Evolving Insights Using Agentic AI

Monday, May 11 | 12pm – 12:30pm | Expert: Kim Berndt, SVP, Ipsos

This session explores the shift from traditional, static segmentations conducted every few years to dynamic "living" systems that evolve alongside the consumer. The session covers how to transition from a one-time source of truth to an insight activation engine using an always-on feedback loop that allows for human-centricity across strategic marketing and product decisions. Click here to register to join us.

Mastering Eye Tracking for Product Impact

Tuesday, May 12 | 12pm – 12:30pm | Experts: Ying Wang, Senior Director, Ipsos, Frank Bentley, Director of UX Research, Google Design

Ready to drive smarter product decisions? Learn to navigate the eye-tracking landscape, from the best remote tools to in-lab setups. We'll also break down a featured case study on Google's Material 3 Expressive to show you exactly how observing visual intent leads to superior UX. Based on three years of research, 46 studies, and 18,000 participants, this system recently won the 2026 UX Design Award. Click here to join us.

MaxDiff: Your New UX Superpower

Wednesday, May 13 | 12pm - 12:30pm | Experts: Christo Van Der Walt, SVP, Ipsos UX, Kathryn Valldejuli, Research Analyst, Ipsos UX

Ever asked users what they want, only to end up with a wishlist where everything is labeled High Priority? In this session, we'll level up your toolkit with MaxDiff Choice Modeling. You'll learn how to move beyond simple ratings and use trade-off analysis to force tough choices, giving you the data-driven evidence you need to separate the true must-haves from the dead weight. Click here to join us.