The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies
However, 2023-2024 reported college spending is stable compared to 2022-2023
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
