The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Marketers should identify the unique, tangible features of their EV models, and build creative campaigns around those specific solutions.
The third edition of our Equalities Index covers 31 countries, and finds twice as many think campaigns to promote equality should go further (43%) than believe they ought to be rolled back (21%).
When gathered for Thanksgiving festivities, six in ten (56%) Americans say someone typically nods off
Ipsos Loyalty's Chief Strategy Officer Part of Winning Team
But Free Casino Hotel Night (43%) or Tickets to Casino entertainment / Live Show (41%) Popular Incentives To Boost Attendance
Leisure travel shows tepid growth while business travelers are more likely to run hot or cold
Ipsos Marketing Launches Groundbreaking Forecasting System that Measures CPG Market Potential throughout the Innovation Process