The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
Here’s a selection of Ipsos' latest and greatest insights and data on cultural intelligence and related issues for business leaders, policymakers, advertisers, and insights professionals.
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
President Trump approval rating holds steady near 40%
Brands, publishers and media agencies can now target influential audiences identified by the preeminent study of affluent Americans.
Socialized Product Evaluations via User Ratings and Reviews
Visualizing how various domestic and international events have impacted President Trump's approval rating over the course of his presidency.
Just under half of Americans (45%) are now aware of the International Criminal Court, up from 40% when this tracking began in 2014.
This month's global consumer confidence reaches 50.9