Ipsos Social Media Analysis: Trump-Cohen Audio Tape Response
Washington, DC - An analysis of the first 150,000 tweets from the United States mentioning U.S. President Donald J. Trump and Michael Cohen and after the release of the audio tapes by CNN shows little movement in how the social media public views the president.
The main themes of Twitter conversations about the Trump-Cohen tapes are, in order:
- Belief that he paid off the woman (10%)
- General disapproval of Trump (8%)
- Belief Cohen broke the law (5%)
- General disapproval of Cohen (5%)
- Belief Trump violated the law (5%)
- Discussion of Trump’s response (5%)
- Belief Trump has other financial secrets (4%)
- General support for Trump (4%)
- Belief the tapes are not substantial (3%)
- Existence of other tapes (3%)
About this Study
The research was conducted on July 25, 2018, utilizing Ipsos social intelligence analytics, including proprietary machine learning algorithms applied to social media. TFIDF (term frequency-inverse document frequency) was utilized to vectorize social media mentions in text analytics and topic modeling. It is a numerical statistic, which reflects the weight (importance) of words to a document. In order to identify groups of users with similar interests, Ipsos Public Affairs utilized the clustering algorithm non-negative matrix factorization (NMF). When applied to text, this technique identifies terms and phrases that pattern together across texts.
For more information on this news release please contact:
Clifford Young
President, U.S.
Ipsos Public Affairs
312.375.3328
[email protected]
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
About Ipsos
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.
