The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
When was America greatest? A (shrinking) majority say it was greatest before the 1980s, according to the Ipsos Consumer Tracker. Just 9% think it’s at its greatest in the present day. More (12%) think it was never great.
Only 34% of parents have started back-to-school shopping heading into August, according to the Ipsos Consumer Tracker
In Upcoming Midterm Elections, 45% of Registered Voters Plan to Cast Their Ballot for a Democrat vs. 42% for a Republican
According to findings from Ipsos OTX MediaCT's LMX MOTION study, streaming, downloading and kiosk rentals are joining pay-per-view as the fastest and cheapest ways to watch movies
Same Proportion Would Support the Same Law in their Own State
Need for Information Is the Top Reason for Not Doing
Six in Ten See Offshore Drilling as Necessary to Reduce Dependence on Foreign Oil
TV Dailies Marks 250 Weeks of Measuring Programming Success
Less Than a Third Deal with Their Pet Peeves by Talking Directly to the Person Involved
Consumers still cautious about spending and investing; Another "stay-cation" summer