The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker
New Axios-Ipsos poll finds despite significant interest in voting, major uncertainty exists about the election
A majority are willing to call out misinformation in personal, private conversations
Is Our Fractured Reality Fixable Post-Election?
Underlying numbers tell tale of two Americas
Biden continues to lead over Trump in the election for president
Ipsos research for the Trust Project finds limited appetite to pay for news and more confidence in one’s own acumen about the reliability of sources than in other people’s
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