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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter: What does America know about vs. what does America care about?

The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.

25 June 2025

Society

The Ipsos Vibe Check: Here's how Americans feel about the government this week

With everything going on in the U.S. these days, we asked Americans: How uncertain are you feeling about the impacts of the actions of the government and how satisfied do you feel?
4 August 2025
Society

Ipsos Data Drops: Unpacking U.S. attitudes on food, health and regulation

Brands shouldn't overlook the partisan common ground on healthier food, or the strong demand for safety and transparency among mothers and women.
31 July 2025
Society

AP/Ipsos Poll: Voters Express Satisfaction With The Two Major Candidates For President

Voters Express Satisfaction With The Two Major Candidates For President: Both Seen As Likeable, Compassionate, Smart Bush, But Not Kerry, Seen As Decisive, Arrogant Intelligence Is Kerry's Defining Characteristic (Along With Wealthy)
16 July 2004
Consumer & Shopper

The Associated Press/Ipsos CASH Index

CASH Index Rises for Third Consecutive Month in July 2004, Positive Trends in Consumer Expectations, and Political Impact
15 July 2004
Society

Consumers Bypass the Vet for Pet Meds

Medication and wellness products for companion pets purchased from alternative channels, including the Internet, according to latest Ipsos PetTrends research
15 July 2004
Society

AP/Ipsos Poll: Bush And Kerry Show Momentum As Campaign Gathers Pace

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9 July 2004
Society

NEWSWEEK GENEXT Poll: Bush Approval Ratings Worsen

Majorities Critical Of Performance On Domestic Issues And Iraq
8 July 2004
Corporate

Ipsos Fastest Growing Market Research Company In The U.S. Once More

Ipsos' Earns Inside Research's Top Ranking For Third Consecutive Year
7 July 2004
Society

AP/Ipsos Poll On Mass Transit vs. Road Building

Lane Divides Ahead: Close Split Between Preferences for Mass Transit vs. Road Building; Traffic Burden Weighs Heaviest on the Pacific Region, Suburban Men
2 July 2004
Society

Flashpoints USA/Ipsos Poll On Consequences Of Iraq War

Was It Worth It? Americans Debate The Consequences Of The Iraq War
30 June 2004