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Consumer Behavior

Ipsos Consumer Tracker

  • 24.10.25

Polling

A closer look at President Trump’s approval rating

  • 24.10.25

March

  • 05

    Mar 2025
    Society

    Accessible UX Workshop: Driving Government Efficiency and Citizen-Centric Services

    • Washington, DC
    Accessible UX Workshop: Driving Government Efficiency and Citizen-Centric Services

October

  • 01

    Feb 2025
    Consumer Behavior

    Most Americans plan to watch the Super Bowl, but many are more excited for the puppy bowl

    • 01.02.25
    Image showing that 15 percent of Americans plan to watch the Super Bowl at a party with friends
  • 31

    Jan 2025
    Consumer Behavior

    America’s love for Valentine’s Day is unbending

    • 31.01.25
    Chart showing that 21 percent of Americans who plan to go out on a date on Valentine’s Day
  • 31

    Jan 2025
    Consumer Behavior

    We know climate change is a thing, but some of us think it’s a good thing?

    • 31.01.25
    Chart showing that 38 percent of Americans believe that climate change will have positive effects as well as negative ones
  • 31

    Jan 2025
    Consumer Behavior

    The housing market is crunched, and Americans are feeling it

    • 31.01.25
    Chart showing that 47 percent of Americans say there aren’t enough homes on the market where they live, up five points from just three months ago
  • 31

    Jan 2025
    Consumer Behavior

    Americans still have a complicated relationship with AI

    • 31.01.25
    Chart showing that 63 percent of Americans say  they expect to use AI tools more in the future
  • 31

    Jan 2025
    Polling

    Where Americans stand on AI

    • 31.01.25
    Where Americans stand on AI
  • 30

    Jan 2025
    Society

    Meijer, H-E-B earn top spots in Ipsos’ 2024 Grocery Ecommerce Experience Report

    • 30.01.25
    Meijer, H-E-B earn top spots in Ipsos’ 2024 Grocery Ecommerce Experience Report
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