Toronto, ON— A majority (54%) of Americans disagree (32% strongly/22% somewhat) that they would knowingly eat food prepared by a person who is HIV positive, while 45% agree (19% strongly/26% somewhat) that they would.
The Ipsos Public Affairs poll was commissioned in advance of World AIDS day by Canadian-based Casey House, the world’s only hospital dedicated to treating those living with HIV/AIDS. The poll comes off the heels of Casey House launching the world’s first-ever HIV+ eatery, June’s, which popped up in Toronto earlier this month. The 3-day pop-up restaurant took aim at the misconceptions around people living with HIV/AIDS by using cooks who were all HIV+. Casey House is looking to expand June’s into other markets.
The poll revealed that some are more likely than others to say they would knowingly eat food prepared by a person who is HIV+. For example, women (49%) are more likely than men (42%), and millennials (50%) and Gen Xers (48%) are more likely than Boomers (40%) to say thy would knowingly eat food prepared by someone who is HIV+.
About the Study
These are some of the findings of an Ipsos poll conducted between November 22 and 27, 2017, on behalf of Casey House. For this survey, a sample of 1,795 Americans aged 18+ was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ±2.7 percentage points, 19 times out of 20, had all American adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
For more information about conducting research intended for public release or Ipsos’ online polling methodology, please visit our Public Opinion Polling and Communication page where you can download our brochure, see our public release protocol, or contact us.
For more information on this news release please contact:
Vice President, U.S.
Ipsos Public Affairs
About Ipsos Public Affairs
Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.
Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.
Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.
With offices in 88 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.
Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.
Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,782.7 million in 2016.
[WEBINAR] 1 Bloody Shakespeare Play
Join Ipsos’ Elissa Moses for an ARF Webcast featuring the results of a study Ipsos conducted on behalf of the Royal Shakespeare Company exploring the emotional responses to a production of Titus Andronicus – which is known as Shakespeare’s goriest play – in different contexts: live in a theatre, streamed cinema, or a filmed VR experience.