Ipsos and Forbes Advisor Announce New Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker
New York, NY, October 29, 2020 — Today, Ipsos, the global research firm, announced a new partnership with Forbes Advisor, a global platform that arms consumers with personal finance advice, news, and reviews, to launch the Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker. Under the new partnership, Forbes Advisor will have exclusive advance access to Ipsos U.S. Consumer Confidence weekly data, allowing its readers to have up-to-date insights to make informed financial choices. The tracker includes an overall consumer confidence index based on respondents’ responses to detailed questions, as well as sub-indices measuring confidence in the current economy, expectations, investments, and jobs.
“Forbes Advisor was a natural fit for this partnership. We think information should be understandable by as many people as possible, and Forbes Advisor offers well-sourced, unbiased opinions in a way that’s accessible to the average reader,” said Clifford Young, President of Ipsos Public Affairs, U.S. “Ipsos’ survey-based data on Americans’ economic sentiment has been a mainstay of financial journalism and expertise for nearly two decades—this was the natural next step in its evolution. We’re excited that, thanks to Forbes Advisor, many more Americans will be exposed to Ipsos’s economic indicators to inform their financial decisions.”
Ipsos has been tracking U.S. consumer confidence monthly since 2002 and weekly since the beginning of the COVID-19 pandemic in March. The Ipsos-Forbes Advisor U.S. Consumer Confidence Weekly Tracker provides consistent benchmarks on consumer attitudes, gauging opinions on market expectations, investments, and employment, and helping investors, consumers, and businesses alike plan for the future.
“We are proud to partner with Ipsos. At Forbes Advisor, it is our goal to help make smart financial decisions simple for consumers, and by understanding the changes in consumer sentiment on a rolling basis, we can further that mission with timely, actionable advice to our readers,” said Katie Doyle, Vice President of Content at Forbes Advisor.
For more information on this news release, please contact:
Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420 2025
Kate Silverstein
Media Relations Specialist, US
Public Affairs
+1 718 755 8829
About Forbes Advisor
Forbes Advisor is a trusted destination for unbiased money advice, news and reviews, and a comparison marketplace that helps individuals make smart financial decisions and find financial products that best fit their lives and goals.
For more information, visit www.forbesadvisor.com or Forbes Advisor’s Facebook, Twitter or LinkedIn pages.
About Ipsos
Ipsos is the world’s third-largest market research company, present in 90 markets, and employing more than 18,000 people.
Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP
