Paris, January 28 2020 – Ipsos announces that InnoTest, the ideas and concepts testing solution offering enhanced data discrimination and maximum predictability of innovation success, is now available on the DIY Tool Ipsos.Digital Platform.
With around 30,000 new products launched every year, winning the attention, hearts and minds of today’s consumers is harder than ever: Marketers spend months, if not years, developing the right innovation that will satisfy consumers and drive demand, whether the product is on shelf or online.
InnoTest uses a gamified test design that mimics the fast and intuitive decisions consumers make in today’s digital world. The solution asks consumers to make a product choice as they would do in real-life shopping and measures their response time to detect conviction or hesitation. In addition, machine learning is used to understand consumers’ emotions associated with the choice they made.
“We are thrilled about InnoTest’s expansion since its deployment in July 2019. Its enhanced data discrimination and predictive capabilities have proven instrumental to assess innovation success” said Virginia Weil, Ipsos’ President of Global Innovation.
The solution is now available on Ipsos.Digital platform in the USA and will be deployed in 15 countries in 2020. Andrei Postoaca, CEO Ipsos.Digital stated “the launch of InnoTest is an important step in our commitment to make our core products and solutions available in a DIY mode on Ipsos.Digital. Clients can now launch a study and get results in hours if needed”.
For more information, please contact us today.
Marketing Operations Director, NA, Ipsos
+1 778 373-5136
Ipsos is now the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.
Our research professionals, analysts and scientists have built unique multi-specialist capabilities that provide powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.
“Game Changers” – our tagline – summarizes our ambition to help our 5,000 clients to navigate more easily our deeply changing world.
Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).
ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP