McCaskill (D) Neck and Neck with Hawley (R) in the Missouri Senate Race

Healthcare is the strongest motivator to vote for likely voters

McCaskill (D) Neck and Neck with Hawley (R) in the Missouri Senate Race

The author(s)

  • Chris Jackson Vice President, US, Public Affairs
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Washington, DC - Today, Ipsos released new election data in partnership with Reuters and the University of Virginia Center for Politics, showing that Democrat Sen. Claire McCaskill (44%) and Republican Josh Hawley (45%) are tied in the Missouri race for the Senate seat. Most likely voters view both McCaskill (80%) and Hawley (63%) as “traditional” politicians.  

Counter to conventional wisdom, Sen. McCaskill’s vote against the confirmation of Supreme Court Justice Brett Kavanaugh does not appear to have had an overwhelmingly negative impact on her campaign. When asked, Missouri voters are evenly split on the vote, with more Independents supporting McCaskill’s position than opposing it. 

The top issues in determining the vote in Missouri are healthcare (19%) and the economy (12%). On the issue of healthcare, 41% of likely voters feel that Democrats have the better policy as opposed to 37% who feel that Republicans have the better policy. Conversely, on the issue of the economy, 48% feel that Republicans have a better policy compared to 31% who feel that Democrats have the better policy.

For more information on Missouri and other races, please reference the Political Atlas, an interactive website collaboration between Ipsos and the University of Virginia Center for Politics. 

The Political Atlas site provides daily updates of the main issues affecting citizens in all 50 states, along with poll and social media indicators for every congressional, senate, and gubernatorial race in the country, with expert assessments. Bringing this to the midterms provides further resolution to the ebbs and flows of the campaigns. Ipsos uses machine learning and natural language processing algorithms to collect and categorize over 5 million individual posts a day. 

For more information on this press release, please contact:

Chris Jackson
Vice President, US
Ipsos Public Affairs
+1 202 420-2025
Chris.jackson@ipsos.com

About Ipsos Public Affairs

Ipsos Public Affairs is a non-partisan, objective, survey-based research practice made up of seasoned professionals. We conduct strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research, but elite stakeholder, corporate, and media opinion research.

Ipsos has media partnerships with the most prestigious news organizations around the world. In Canada, the U.S., UK, and internationally, Ipsos Public Affairs is the media polling supplier to Reuters News, the world's leading source of intelligent information for businesses and professionals. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research company. We provide boutique-style customer service and work closely with our clients, while also undertaking global research.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks fourth in the global research industry.

With offices in 89 countries, Ipsos delivers insightful expertise across five research specializations: brand, advertising and media; customer loyalty; marketing; public affairs research; and survey management.

Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of €1,780.5 million in 2017.

The author(s)

  • Chris Jackson Vice President, US, Public Affairs

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