National Geographic/Ipsos Poll

Washington, DC -  A new National Geographic/ Ipsos poll of women, ages 18+ finds that a majority believe men have it easier in this country these days (53%), while less than 1 in 10 believe women have it easier (6%). Of the respondents who believe that men have it easier in the U.S., 2 in 10 think life as a woman in America is getting worse (21%).  By far, balancing family and career is seen as the biggest problem facing women today (38%). This is followed by pay discrimination (24%) and harassment and unfair treatment (20%). A majority of Americans don't think it's important for the United States to elect a woman to the office of U.S. President (55%), compared to 44% who personally consider it to be important. 

Methodology

This National Geographic/Ipsos Poll was conducted September 25 to October 2, 2019 by Ipsos Public Affairs KnowledgePanel® – a division of Ipsos. This poll is based on a nationally-representative probability sample of 1,014 women age 18 or older.

The survey was conducted using the web-enabled KnowledgePanel®, which is the largest and most well-established online panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households are randomly selected from all available households in the U.S. Persons in these households are invited to join and participate in the web-enabled KnowledgePanel®. For those potential panel members who do not already have internet access, Ipsos provides a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methods, samples from KnowledgePanel cover all households regardless of their phone or internet status and provide fully representative online samples to the research community.

The study was conducted in both English and Spanish. The data were weighted to adjust for age, race, education, Census region, metropolitan status, household income, language proficiency, and party identification. The demographic benchmarks came from the 2018 March supplement of the U.S. Census Bureau’s Current Population Survey (CPS). Party ID benchmarks are from recent ABC News/Washington Post telephone polls. The weighting categories were as follows:

• Gender (Female) by Age (18–29, 30–44, 45–59, and 60+)

• Race/Hispanic Ethnicity (White/Non-Hispanic, Black/Non-Hispanic, Other or 2+ Races/Non-Hispanic, Hispanic)

• Education (Less than High School, High School graduate, Some College, Bachelor and beyond)

• Census Region (Northeast, Midwest, South, West)

• Metropolitan status (Metro, non-Metro)

• Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)

• Language proficiency (English proficient Hispanic, Bilingual Hispanic, Spanish proficient Hispanic, Non-Hispanic)

• Party ID (Democrat, Republican, Independent, Other/Refused)

The margin of sampling error is plus or minus 3.3 percentage points at the 95% confidence level, for results based on the entire sample of women. The margin of sampling error takes into account the design effect, which is 1.17.  The margin of sampling error is higher and varies for results based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

About Ipsos

Ipsos is the world’s third largest market research company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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