Salary and location most important to Americans when deciding on a job

A new Ipsos poll finds compensation and price drive Americans' decision-making on employment and household purchases

The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Jocelyn Duran Account Manager, US, Public Affairs
  • Johnny Sawyer Research Manager, US, Public Affairs
Get in touch

Washington D.C., June 24, 2022 - A new Ipsos poll finds that working Americans (full-time, part-time, or self-employed) consider salary (93%), location or schedule (92%), and interest in the job role (92%) most important when deciding whether or not to take a job. The least important is the company's values, purpose, or contribution to society, although 79% consider that important as well. Majorities also agree that their company acts in accordance with its stated values (85%), communicates its values to employees clearly (83%) and the company leaders share those values (80%). Finally, when buying things for their household, working Americans consider price and quality most important, followed by availability and recommendations from people.  

About the Study

These are some of the findings of an Ipsos poll conducted between June 16-17, 2022. For this survey, a sample of 999 Americans, including 580 adults that are currently working, age 18+ from the continental U.S., Alaska, and Hawaii were interviewed online in English. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within ± 3.8 percentage points, 19 times out of 20, had all Americans been polled. The poll has a credibility interval of plus or minus 5.0 percentage points for those that are currently working. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including but not limited to coverage error and measurement error.

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, US
Public Affairs
+1 202 420-2025
[email protected]

Mallory Newall
Vice President, US
Public Affairs

+1 202 374-2613
[email protected]

About Ipsos

Ipsos is the world’s third-largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts, and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions, and motivations of citizens, consumers, patients, customers, or employees. We serve more than 5,000 clients across the world with 75 business solutions.

Download
The author(s)
  • Chris Jackson Senior Vice President, US, Public Affairs
  • Mallory Newall Vice President, US, Public Affairs
  • Jocelyn Duran Account Manager, US, Public Affairs
  • Johnny Sawyer Research Manager, US, Public Affairs

Society