Seven in ten Americans are proud to be American

Washington, DC, June 30, 2021 — A recent Ipsos poll finds that seven in ten Americans are proud to be American. While one in eight Americans believe that America is at its greatest now, close to one in five say that America has never been great. Lastly, three in four Americans plan to celebrate the upcoming Fourth of July holiday.

Detailed Findings

1. Seven in ten Americans (69%) say they are proud to be American.

• Baby Boomers (84%) and Gen Xers (71%) are more likely than Millennials (52%) and Gen Zers (58%) to find pride in being American.
• Republicans are more likely than Democrats and Independents to be proud to be American, while White Americans are more likely than non-white Americans to share this sentiment.
• Despite high levels of pride in being an American, only 43% say that they are proud of America right now. The same generation and race divides exist, with Baby Boomers, Gen Xers and White Americans more likely than their counterparts to be proud of America.

2. One in eight Americans (13%) believe America is currently at its greatest now.

• Twelve percent say that America was at its greatest in the 1990s, followed by the 2000s (11%) and 1980s (11%).
• Millennials are most likely to say that the 1990s are when America was at its greatest, while Gen Xers are most likely to say the 1980s.
• Around one in five (18%) Americans say that America has never been great.
  • This sentiment is highest amongst Americans under the age of 50, Democrats, and Black Americans.

3. Three in four Americans plan to celebrate the Fourth of July holiday.

• Attending a cookout with family or friends (44%) is the most popular way people plan to celebrate, followed by attending a fireworks show (24%) and driving to visit family or friends (20%).
• Democrats (24%) and Independents (23%) are more likely than Republicans (13%) to say that they will not celebrate the Fourth of July holiday this year.

About the Study

This poll was conducted June 25 – 28, 2021, by Ipsos using the probability-based KnowledgePanel®. This poll is based on a nationally representative probability sample of 1,026 general population adults age 18 or older. The sample includes 116 Gen Zers, 232 Millennials, 244 Gen Xers, and 434 Baby Boomers. Generation Z includes ages 18-25, Millennials include ages 26-39, Generation X includes ages 40-55, and Baby Boomers include ages older than 55.

The margin of sampling error is plus or minus 3.2 percentage points at the 95% confidence level, for results based on the entire sample of adults. The margin of sampling error takes into account the design effect, which was 1.12. The margin of sampling error is higher and varies for results based on other sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest whole number. As a result, percentages in a given table column may total slightly higher or lower than 100%. In questions that permit multiple responses, columns may total substantially more than 100%, depending on the number of different responses offered by each respondent.

The survey was conducted using KnowledgePanel, the largest and most well-established online probability-based panel that is representative of the adult US population. Our recruitment process employs a scientifically developed addressed-based sampling methodology using the latest Delivery Sequence File of the USPS – a database with full coverage of all delivery points in the US. Households invited to join the panel are randomly selected from all available households in the U.S. Persons in the sampled households are invited to join and participate in the panel. Those selected who do not already have internet access are provided a tablet and internet connection at no cost to the panel member. Those who join the panel and who are selected to participate in a survey are sent a unique password-protected log-in used to complete surveys online. As a result of our recruitment and sampling methodologies, samples from KnowledgePanel cover all households regardless of their phone or internet status and findings can be reported with a margin of sampling error and projected to the general population.

The data were weighted to adjust for gender by age, race/ethnicity, education, Census region, metropolitan status, household income, race/ethnicity by gender, race/ethnicity by age, and race/ethnicity by education. The demographic benchmarks came from the 2019 March supplement of the U.S. Census Bureau’s Current Population Survey (CPS). The weighting categories were as follows:

• Gender (Male, Female) by Age (18–25, 26–39, 40-54 and 55+)
• Race/Hispanic Ethnicity (White Non-Hispanic, Black Non-Hispanic, Latinx, Asian, Other)
• Education (High School graduate or less, Some College, Bachelor and beyond)
• Census Region (Northeast, Midwest, South, West)
• Metropolitan status (Metro, non-Metro)
• Household Income (Under $25,000, $25,000-$49,999, $50,000-$74,999, $75,000-$99,999, $100,000-$149,999, $150,000+)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Gender (Male, Female)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Age (18-44, 45+)
• Race/ethnicity (White/Other Non-Hispanic, Black Non-Hispanic, Latinx, Asian) by Education (Some College or less, Bachelor and beyond)

For more information on this news release, please contact:

Chris Jackson
Senior Vice President, U.S., Public Affairs
Ipsos
+1 202 420-2025
[email protected]

Kate Silverstein
Media Relations Specialist, U.S., Public Affairs
Ipsos
+1 718 755-8829
[email protected]

About Ipsos

Ipsos is the world’s third largest Insights and Analytics company, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com